Training and Development Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Training and Development - Research Paper Example For example, if a sales agent values success in the form of promotion and commission on sales as the most important objectives and also considers that a particular sales training program will help him achieve this objective, his expectancy for the training program will be increased and the outcome valence will also be valued. Hence, the agent will perform through an extra effort in the training session and will therefore succeed in it. For the company, the case of this sales agent will be very beneficial as the improved performance of the sales agent will also boost up the sales figures of the company. The benefits that the company can gain from applying this theory are humongous as the company will not only succeed in the short run with the performance boost of the employee but will also keep on reaping benefits from his performance until he leaves the company (National Research Council, 1998). Thus, it is quite evident that there are phenomenal benefits for the company, as well as the employees, if Expectancy theory is applied to the job roles and trainings for the employees. In order to implement the theory practically, the human resources department of the company has to come up with certain measures that would ensure a systematic procedure for carrying out the process required. The human resources department of the company should first clearly identify the ultimate goals that the company wants to achieve in the long run. After clearly identifying the long term objectives of the company and of the relevant department, the concerned authorities will have to identify the goal performances that are needed from the employees to ensure their success. The department has to be specific about the performance requirements and the feasible activities because with the already burdensome job criteria’s, the employees are usually reluctant to take part in the new initiatives. To ensure the optimal motivational levels of the employees, the human resource people sh ould sort all the possible training and performance tasks and come up with a few selected performance measures. Once the required tasks are selected, then the concerned people will have to launch an extensive awareness campaign for the employees (Human Performance Journal, 2002). The awareness campaign should appeal to the employees and show them how much, opting for the desired initiatives will benefit their individual positions. While, promoting the benefits the members should keep in mind how much the employee values certain things. They need to consider whether the certain employee aspires, position, pay raise, allowances, benefits and perks, involvement in projects, or success in initiatives. And depending on their preference, the concerned persons shall have to approach them and change their attitudes towards the initiative. Then the department has to set up platforms through which they can communicate the same objectives to the employees. These mentioned steps will help the e mployees in correlating their efforts to the benefits, and help them analyse the opportunity an optimistic manner. This initiative of the department will motivate the employees in opting for the initiative and benefiting themselves as well as the company in the long run (Noe, 1999). However, the scenario of implementation requires certain key measures

Repositioning Target Market Demographics Using U.S. Census Data Essay

Repositioning Target Market Demographics Using U.S. Census Data - Essay Example It can be stated that the target customers for compact cassettes could be the students as well as the young people who possesses the fascination in listening music. According to the Census Data of the United States, it has been apparently observed that the nation has the highest amount of listeners. On the basis of this significant data, it can be affirmed from a broader perspective that the repositioning of the product especially targeting the listeners like the youths as well as the students along with others fond of listening music would be beneficial. Relating to the aspect of repositioning, certain key dimensions are needed to be implemented that includes understanding company’s’ effort for doing well, discovering the needs of the customers and exploiting organizational strengths for meeting the demands of the customers. Another key dimension can be identified as culture building for focusing on customers as well as market intelligence (Trout, & Rivkin, 2009). From the above observation it can be stated that in order to enter into new market segment, it is required to identify the strengths and weaknesses of the organizations. It can be observed that compact cassettes requires mass reproducing aspects, phonography records as well as prerecording for attracting customers in the global markets. According to the census data belonging to the US, it can be stated that the target market for the product concerning compact cassettes would be the rural areas of the nations wherein the students and the youths among others resides substantially. It has been apparently observed that the population in the rural areas of the US has been estimated to be nearly about 18% and with targeting this particular market, it would be possible to elevate technological advancements particularly in those areas. In accordance with the reports that published by the US Census Data, it can be observed that the value of shipments and annual payrolls is much higher in the US business markets as compared to others in the global context. The products like compact cassettes entering into the target market i.e. the US would have ample scope of generating greater revenues by delivering quality products to the customers (United States Census Bureau, 2011). 2. Type of Research Required for Repositioning Compact Cassettes The marketing research for products of compact cassettes can be identified as current marketing and promotion plan along with distribution of compensation, current customers profile and competitive products review (McGrath Marketing, n.d). In this similar concern, it can be stated that the types of research required for repositioning the product of compact cassettes in the new target market of the US can be identified as conduction of interview with practitioners, assessing the competition in the target market and developing a detailed understanding of the attributes of products. Furthermore, the other sort of research encompassing conduction of primary along with secondary data is also required for establishing a product such as compact cassettes in the target market of the US. It is quite significant that the identification of competitors within the market segment is quite indispensable for repositioning a product in target market. It can also be stated that the conduction of qualitative research is also required